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"If you're losing employees, you're losing customers. On average,American companies lose half of their employees every four years, and half of their customers in five years. This suggests that employee attrition may have significant impact on customer loyalty."

— Frederick Reichheld, author of The Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value

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We don't train because we're busy, short staffed, don't have the budget, etc.

If you only get on the training treadmill after a bad month it's time to stop crash dieting and make your organization more fit by establishing training as one of the "non-negotiable's" in your business.

There is no cheap ride to greatness and if you're not willing to pay the price in dollars and time it takes to develop your people, then you will pay a far higher price for them remaining ignorant and uninspired.

Training your people to maximize each opportunity they see each day rather than let them slip through the cracks in hopes an easier one comes through the door is another task that will bullet proof your business and help condition it for sustainable success.

 

 

Consultative selling requires that you are preceived as a consultant to the customer. The more successful you are at convincing the customer you are there to help them, the easier it is to overcome objections and close.

The only way to become a consultant to the customer is to gain their trust and to be more knowledgeable about your products and business than they are.

Dealership Development believes the largest expense any dealership has is an untrained, sales staff.

What does a well trained sales staff mean in real dollars. Watch how a better closing ratio drops your expenses.

Do the math. . .

100/18 = 5.56 customers x $350 per up equates to a cost of $1946 per sale

100/22 = 4.55 customers x $350 per up equates to a cost of $1592 per sale

100/25 = 4.00 customers x $350 per up equates to a cost of $1400 per sale

*A potential difference of $546 per vehicle retailed

The biggest expense any dealership has is an untrained and poorly prepared staff.

GET TRAINED!!!

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(847) 382-1095 • Fax (847) 382-1083

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